CCL Internet Marketing > Information Architecture

Information Architecture

Information Architecture provides the blueprints of any web presence. It's about how it all fits together. Information Architecture is considered to be a top-down process.

The building blocks of your online presence

• A complete resource - Information Architects consider Information Architecture to be foundamental to creating a web presence that is a complete resource for the user. If you provide all of the information that your website's visitors require and use Usability techniques to determine to easiest way to find that information that why would your users ever go elsewhere?
  
  
• Information Architecture is like a property architecture - An architect is responsible for the top level planning of your property. They are aware of the regulations that must be adhered to and are ultimately responsible for how their plan helps everything else fit together including the building work, electrical work and plumbing work. If the Information Architect gets it wrong then the other tradespeople cannot do their job properly. Too many members of the web design community fail to plan. This leads to higher costs down the line. The solution is to use a tried and trusted process of Information Architecture to thoroughly plan any web project. This is why CCL cringe when they see cheap websites being created. If you buy cheap you end up buying twice.
  

For more information about the importance of Information Architecture for your project or if your website is failing to deliver and you think that the fundamental Information Architecture might be at fault then call CCL now on (01226) 249 590

Online presences designed with the user in mind.

We know a thing or two about web browsing habits. We realise that users have come to expect certain things from your website. If your website ticks every box then the chances of them becoming a new customer are significantly increased.