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Guide to Keyphrases

What are keywords and what are keyphrases? More importantly - what's the difference in terms of SEO.

When your potential customers are searching Google they use keyphrases not keywords...

The term keyword must be the most confusing term used in search engine optimisation. Keywords imply a single word is typed into the search engine. But research shows that people are most likely to type in keyphrases of 2, 3, 4 or even 5 words to find the product or service that your business offers. Bear this in mind the next time you are wondering which phrases your customers are typing into Google, Yahoo and MSN Search.

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