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Pay Per Click (PPC) Guide

  • What is Pay Per Click? - PPC is basically online advertising. Internet users search for a keyphrase and relevant advertisements appear. The user can then click through to the corresponding website.

  • Why use Pay Per Click? - PPC is measurable and your prospective customers are already there searching for the keyphrases. This means that these leads are warm because they already want a product or service like yours.

  • How long to use Pay Per Click for? - this depends on your business but a general rule is to make sure you have the budget to keep up the efforts in order to make an impression much like newspaper advertising. We recommend no less than three months.

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