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Search Engine Optimisation

What is the difference between White Hat SEO and Black Hat SEO?

Same colour text on same colour background is just one type of Black Hat SEO designed to trick the search engines. If your website has been designed using these unethical techniques you need to change them right now. This practice is likely to get your website banned from search engines such as Google, Yahoo and MSN Live Search (Live.com). Why? Because anything that is designed to be visible only to search engines and not to human visitors is not allowed by search engines.

White Hat SEO follows all of the rules and regulations of the search engines. Remember, you and not the Search Marketing consultant, are ultimately responsible for your website. This means that if your website is banned due to Black Hat SEO techniques being employed on your behalf, there is no comeback as far as the search engines are concerned.

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Website Audit

website audit

How can a Website Audit help your business?
We discover problems with your website and provide you with step by step solutions. More »

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contact

Make an enquiry.
Just send us a quick email and we'll do the rest. From the initial fact finding session to delivery, see your online presence transformed into an effective internet marketing tool. More »

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make a booking

Many of our clients prefer to see our work in action. We are all too happy to visit your premises to find out about your business, your website and your industry so that we can better fit our services to you.. More »

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Improving websites is our business

90% of websites we analyse could benefit from our service...