So is getting on Google’s first page for a targeted keyphrase really that important? The answer is yes. Because A your clickthroughs will be higher and B you will increase the likelyhood of entering the searcher’s Consideration Set (the set of websites that by prospect will then choose to purchase a product or service from).

Let’s devise a simple equation:
Google first page + Engaging and usable website = improved likelihood of joinining a searcher’s Consideration Set

Obviously the above is simplified and other factors are involved such as search term or keyphrase relevancy in terms of geographical location.