SEO services are what make the internet tick. But the wider Internet Marketing strategy should always be considered when using a SEO services. It’s true that the quality of a SEO company’s link building is important when choosing SEO services but keyword research and competition research are at the epicentre of any successful SEO service. If the SEO company cannot get keyword analysis and competition analysis correct then the SEO service is likely to fail. Afterall, if you’re creating articles for backlinks for the wrong keywords then what’s the point in that?