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This is an excellent, informative video taken from Seomoz.org // < ![CDATA[ if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed('wistia_396391',600,337,{videoUrl:'http://seomoz-cdn.wistia.com/deliveries/6d4b20f3e820442f8be1cbabe28fe07ec76ebc09.bin',stillUrl:'http://seomoz-cdn.wistia.com/deliveries/6bcf25cdc5ffcc037ecebdd9d09f3f760e691c25.bin',distilleryUrl:'http://distillery.wistia.com/x',accountKey:'wistia-production_3161',mediaId:'wistia-production_396391',mediaDuration:1107.11}) //...

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Benefits of SEO for the small business owner

Posted by The Geek | Posted in Search Engine Optimisation (SEO) | Posted on 07-08-2009

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SEO seems to mean different things to different people these days. Our definition is organic, unsponsored search engine listings. Internet marketing is taking more and more of the market share of traditional marketing. SEO is taking the place of advertising. A bold statement I know but think about it – people see lots of banner adverts and TV adverts each day and that is how adverts work – over time. SEO is different. Your prospects are on Google, Yahoo and Bing and are searching for your product or services. They are warm leads already. You just need to be in their “consideration set” (the three or four websites that the searcher will visit).

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