Search engine marketing specialist. Think about that word specialist for a moment. You’re a specialist in what you do right? And a search engine marketing specialist is a specialist in search engine marketing (SEM) right? So why are so many businesses spending time trying to do SEM themselves? If you have someone technically minded in your business then that is different. Maybe SEM training would benefit you. The negatives of this are the time and money for training but the rewards are often huge. So decide exactly what you need to achieve in terms of your online presence and go for it.