We find consulting on all things usability to be a very fulfilling job. Our role as a Usability Consultancy is to improve the user journey when completing tasks for website users. If task completion is made easier then less website visitors will click off websites and flee to competitors resulting in lost business. We use tried and trusted standards of usability and processes. The results are clear and measurable. The return on investment (ROI) can be tracked using web analytics.

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A lot of the websites out there today are lacking in what I would describe as fundamental usability features. Menubar items failing to alter on mouse rollover is one of the features that I see omitted time and time again. Usability as an ISO standard but there doesn’t appear to be any such quality control in the field of web design itself. I know that design is subjective but basic web design good practices should really be followed if the quality of web design as an industry is going to be improved.

The Website Usability Evaluation by CCL

Even if your web designer didn’t use a User Centred Design methodology during the web design process, your business can still benefit from the improved targeted visitor conversion rates and better user experience that can be achieved through a Website Usability Evaluation.

Iterative Process

Plan. Test. Redesign. Repeat. This is a good process to use when discovering the very best website user experience for your website’s users.