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PPC search engine internet marketing

PPC or Pay Per Click can be effective. The purpose of this post is not to compare it with natural search engine optimisation but to help you get the most out of your PPC campaign. First of all, it is better to choose lots of broad and long tail keywords than a few shorter keywords. This allows...

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Website User Testing

Posted by The Geek | Posted in Website Usability Testing, Website User Testing | Posted on 31-05-2010

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Testing users whilst they complete tasks on your website can be invaluable to help convert more visitors. Website User Testing should not be confused with Focus Groups which give their opinion about a given website. Website User Testing, on the other hand, is focused upon completing tasks.

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