First page of Google
Google is the most common search engine that your prospects will use to search for products or services like yours. All you have to do is be on the first page of Google so that your prospects do not become your competitors’ customers. So Google first page, does it really matter? Well, yes because research shows that the majority of clickthroughs occur on the first page of Google so your website needs to be on the first page of Google to even be in a searcher’s “Consideration Set“.