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How to sell User Centred Design

We find that a good way to sell User Centred Design (UCD) is to educate clients about the importance of involving users throughout the design process. This applies to product design, software design, website deisgn and, in fact, every type of design. So that clients do not see UCD as a “nice...

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Top 5 marketing tips (in no particular order)

Posted by The Geek | Posted in Search Engine Optimisation (SEO) | Posted on 25-07-2009

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  • Include your logo and company colours with each marketing message.
  • Have a marketing plan (pretty obvious).
  • Be persistent but don’t overdo it. Find that balance. Your target market need to get used to our brand so they are more likely to contact you once they’ve seen your marketing message a few times.
  • Know your costs.
  • Measure your success.
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