Most SEOs agree that the key to a great SEO campaign is proper keyword and keyphrase selection. So what does this mean exactly? Well, if I was choosing a SEO (which I wouldn’t be because I am one!) I would ask to see the projected daily search volume to my individual website. How is this possible you ask? Using Google Adwords Keywords or Wordtracker tools only shows you daily or monthly search volume. You can only take a slice of that. That is why a good SEO should use a proper algorithm to define your slice of the pie based upon your achievable search engine position within a projected timescale.