Website Usability is important in website design. If your visitor experiences cognitive overload (has to think too much about navigation or what to do next) then your Information Arhictecture may need re-evaluating.

Search Engine Optimisation is not just about getting a search to clickthrough to your landing page. Once they reach your page you have a maximum of 10 seconds to engage them or they will leave. If they are not ready to buy from you right now then you must give them a reason to come back. A timely offer maybe? Or a newsletter signup.

Choosing keywords for your search engine optimisation campaign requires careful consideration. The best way to approach Keyword Analysis is to consider your short, medium and long term goals. Choosing is wrong keywords could break an otherwise successful marketing campaign. Using the Goldilocks method of Keyword Analysis “Not too cold, not too hot, just right” is the best method that we have found. This involves choosing keywords or keyphrases that have average competition and average visitor interest.