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Viral marketing

Posted by The Geek | Posted in Search Engine Optimisation (SEO) | Posted on 13-07-2009

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Word of mouth on the internet is a growing trend. It involves exponential growth of your marketing message. The main characteristics of a successful viral marketing campaign include:
Effortless signup – users shouldn’t have to work too hard to signup for what you are offering.
Freebies – either free information or free gifts or services.
Uses existing resources – if it’s social media networking then don’t attempt to create your own social media site such as Facebook. Facebook already exists so use it to aid your marketing campaign. Why re-invent the wheel?

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