Web Design Barnsley needs to speak volumes about a business. If you’re currently designing websites for Barnsley businesses then provide them with web design that is of real quality. Computer Coders Ltd provides web design that is designed with users is mind. That is why we work very closely with you and find out all we can about your business and, most importantly, your customers. Afterall, they are the ones who will be using your website.

Computer Coders Ltd provides web design that is designed to be usable and accessible by your entire target market.

Visit our Web Design Barnsley page at http://www.computercoders.co.uk/webdesign.htm

Natural search engine optimisation (SEO)

Natural SEO or unsponsored links is very much connected with good web design practice. We cringe when we here so called SEO experts at networking events saying that they can rank prospects for certain search terms before they’ve even researched the keywords, the competition and looked at the website in question. Which SEO knows how difficult it would be to rank for any keyword off the top of their head without even doing any keyword research? This would be impossible.

Looking behond keyword and competitor research

SEO starts with good web design. So what does good web design comprise?

• Information Architecture – we use this phrase a lot, we usually give the analogy of a house architect. The plans at the beginning of web design. It bothers us that many web design obviously lacks a clear plan based on the short term and long term. We always design websites primarily for the user, there should never be any compromise whatsoever. The search engine spiders always come second. But the good news is that clear, logical Information Arhitecture also helps the search engine spiders navigate web pages too.
• Robustness and scalability – web design shouldn’t be too rigid. We notice that many websites have been designed using old technology. For the technically minded, this means tables for non-tabular data, frames, deprecated versions of html and a general lack of enough CSS. Not only does this mean that scalability using newer technologies is hindered for compatibility reasons, but the search engine spiders expect modern code which is usually cleaner. I suppose it’s almost like you or me reading a book in 18th century English for want of a better analogy.
• Too much Flash – rookie graphic designers are sometimes eager to impress. The best way to impress is with Flash. Flash animation can add to web design if it is used sensibly. But it can be a spider stopper. The best workaround is to alter the published code (if necessary) to be W3C compliant and make sure that the rest of your code and text is spider friendly. Flash banner on the homepage are definately poor, not only for the new users who have to wait for them to load, for repeat users who get tired of seeing them and search spiders who simply can’t see them.

Web design Yorkshire

Web design Yorkshire is a growing market. Most business owners have now realised that web design is no longer just a nice to have, it’s a business essential. Your prospects are online so you should be, it’s as simple as that. However, many of the websites that we see can be improved. Even the large corporate websites have room for improvement. So you’ve had a web design for years but it just isn’t reaching your expectations? Well, you need to start thinking about how it can be improved.

Website performance

One was of improving the performance of web design is search engine optimisation (SEO). But wait a minute, you’re not seriously considering spending lots of time, effort and money on driving lots of traffic to a website that hasn’t changed in the last few years right? Look at Amazon, they change bits and pieces of their website on what seems to be a daily basis. They keep it fresh and up-to-date for their returning customers. I know you don’t think you’ve got the time to change your website and add new bits and bobs each day but what about twice a week? A couple of new blog posts or a new web page using your content management system (CMS)?

SEO Services

One prospects asked us to provide SEO services to a website that looked very old and, frankly, unprofessional. He thought that there was no point in redesigning a website until it was better ranked on Google. We disagree, we think redesign first then SEO. You wouldn’t arrive to a fancy dress party in your gym gear would you? And then quickly nip into the loo to change your clothes? First impressions count in web design too. Besides, Google takes into account the duration and number of pages that a visitor views on your websites so how can you expect to get ranked well for competitive keywords if your website isn’t usable and asthetically pleasing.

Web design for companies in Yorkshire

Web design for companies in Yorkshire is often done to a tighter budget than say London. Ok so I’m stating the obvious but my point is that if you have say £500 to spend now then another £500 in 3 months and so on for say 2 years that’s £4000 to spend on your website. If you can’t spend all of that £4000 now then you need to prioritise. The first thing I would recommend is sort out the Information Architecture. Imagine building a house without plans. If your original web design company just gave your a 5 page website with a content management system (CMS) and no Information Architecture plan (i.e. how your web design will look when it’s finished and how it can be scaled) then you will need to start thinking about this if you want to rank well in search engines.

Information Architecture

If you don’t understand Information Architecture then think of it in terms of the blueprints for a house. You can’t have the upstairs rooms if you don’t have the downstairs room and you can’t get upstairs without any stairs! I’ll use an example of a website about fruit. You have the typical Homepage, Types of Fruit, About and Contact. These are your main navigation pages. Then Types Fruit links to Apples which, in turn, links to Green Apples, Red Apples and Pink Apples. Green Apples then links to Granny Smiths and Golden Delicious. You get the picture.

A web design plan

So now you can see the importance of having a plan in web design. This plan is equally important to search engine optimisation (SEO) because it helps the search engine spiders move from one page to the next. If your original web design in Yorkshire did not include a clear plan then it is best to start thinking about it before you pay for SEO services. This is what we mean by the difference between a cheap web design service and an affordable web design service. Cheap web design rarely includes Information Architecture it is just about getting a product out to a customer asap. The customer is usually happy with this initially but problems come later on when an SEO expert comes in and tells them that their page layout makes no logical sense in terms of their subject area. Afterall, a website should become a complete resource for your visitors. They shouldn’t need to go anywhere else for information about your subject once they’ve found you. Cheap web design usually means paying more later on. Whereas affordable web design just meets your current budget and the scope reflects that. You might not get a blog now but you can had one in the future. You might not get RSS now but the web design is scalable and robust enough to add it in the future. Web design should be flexible enough to grow with your business and your requirements.

Why web design?

What is the reason that you originally decided to have a website designed for your company? It is because your competitors have one and you think you need one too. Well, you do need a website but not just because your competitors have one, this is a bad reason is invest in anything. Do you buy an Audi family estate car because your neighbour has one or because German cars are robust, value for money and comparatively less likely to let you down?

Web design for effective marketing

Think about the reasons why you should have a website. What are you in business for? To make a profit. If your business is working to capacity then you need to think about reducing your costs. Web design and internet marketing are too cost effective ways to promote your business.