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Cheap website promotion – don’t use it.

Cheap website promotion. Don’t use a SEO consultant who offers cheap website promotion. Cheap usually comes with nasty and nasty may get you banned from search engines. Proper organic SEO takes time from a trusted SEO consultant. Cheap website promotion implies that corners are being cut and...

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Website performance testing – what it is?

Posted by The Geek | Posted in Search Engine Optimisation (SEO) | Posted on 13-07-2009

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Website performance?

It’s not just about images loading slowly or HTML that is difficult for the Google spiders to understand. It’s about laying foundations to build a good business website upon. Consider why you had your company website designed in the first place.

Was it to:

  • generate more leads?
  • win more sales?
  • showcase your past achievements?
  • show off your customer testimonials?

Why Usability matters in Search Engine Optimisation

Posted by The Geek | Posted in Usability design | Posted on 13-07-2009

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Website Usability is important in website design. If your visitor experiences cognitive overload (has to think too much about navigation or what to do next) then your Information Arhictecture may need re-evaluating.

Search Engine Optimisation is not just about getting a search to clickthrough to your landing page. Once they reach your page you have a maximum of 10 seconds to engage them or they will leave. If they are not ready to buy from you right now then you must give them a reason to come back. A timely offer maybe? Or a newsletter signup.