Writing for the web
Posted by The Geek | Posted in Search Engine Optimisation (SEO) | Posted on 25-07-2009
Tags: writing for the web
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Writing for the web is much like journalistic writing. You provide the conclusion at the beginning and then go into detail. People read website copy in much the same way as they read newspaper and magazines. They scan. They look for interesting headings that engage them and if they find something interesting they read on.