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White Hat SEO

White hat search engine optimisation, only ethical SEO techniques.

What is the difference between White Hat SEO and Black Hat SEO?

Same colour text on same colour background is just one type of Black Hat SEO designed to trick the search engines. If your website has been designed using these unethical techniques you need to change them right now. This practice is likely to get your website banned from search engines such as Google, Yahoo and MSN Live Search ( Why? Because anything that is designed to be visible only to search engines and not to human visitors is not allowed by search engines.

White Hat SEO follows all of the rules and regulations of the search engines. Remember, you and not the Search Marketing consultant, are ultimately responsible for your website. This means that if your website is banned due to Black Hat SEO techniques being employed on your behalf, there is no comeback as far as the search engines are concerned.

One of the best ways to discover the types of techniques that a prospective SEO consultancy uses is to ask the simple question:

Hey, I've heard that white text on white background is a great technique to get a good ranking on Google?

If you SEO company practices unethical website optimisation techniques then they will probably take the bait and then go on to tell you all the Black Hat website optimisation they are willing to do to get you ranked on search engines. If, however, the search marketing company uses only ethical, White Hat techniques (like they will try to talk you out of bad practice SEO and outline ethical techniques for your website.

Remember don't get dooped into using a Black Hat internet marketing company. Use an SEO who follows the rules for a safe and sure search engine listing. Remember, you are ultimately responsible for your website and how it is marketed on the internet.

Read when to use Pay Per Click (PPC)

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